Customize Form Alert Routing with Conditional Rules

Form submission alerts notify your team when a lead or inquiry comes in. Instead of sending every alert to the same inbox, you can now route them based on what the visitor actually submitted - send service issues to support, sales inquiries to sales, or split alerts by product interest or region.

Why this matters: The right person seeing a lead within minutes, instead of it sitting in a shared inbox, is often the difference between a fast follow-up and a lost opportunity. Conditional routing gets each submission to the team that should actually own it.

Quick Reference (Advanced Users)

Edit your form, then on the Design tab choose Form Conditions.
Add a rule, set your logic, then from the Do drop-down select Send Alert and enter the email address.
Released to all customers on April 12, 2023.

How to Set It Up

To set up form alert conditions, edit your form. On the Design tab, choose Form Conditions:

On the design tab, choose Form Conditions.

Add a rule and set the logic based on the form responses you are interested in. From the Do drop-down, select Send Alert and enter the email address.

From the Do drop-down, select Send Alert and enter the email address.