What's Changing
A new security appliance was added to Act-On's watch list for filtering out automated email activity, specifically Opens.
Background
Part of Act-On's email performance monitoring involves tracking email robots and spam appliances, removing their open and click activity from reports to not interfere with actual human activity data.
Some customers' email data showed an unusual spike in Opens, traced to an updated corporate security appliance screening and opening some emails. This appliance's signatures were added to Act-On's list of observed security devices, moving its tracked opens to Automated Opens, which are filtered out from email activity data.
When
March 8, 2023.
Customer Impact
Open rates in the email activity reports may be impacted (seeing a decline) since this particular spam appliance is now being filtered. Some customers will see a significant change, while others may notice a more modest change.
What's Next
For a related update affecting open-rate accuracy, see Audience Center Segmentation: Exclude bot clicks & opens with True Open.
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