Integration Updates: Google Ads API Upgrade and New Act-On API for Custom Events

  • Updated

What's Changing

  • Google Ads API has been upgraded to use v14. If you are currently connected we recommend re-connecting again. For details on how to connect to Google Ads and use the feature see this guide.

  • We have added a new API that can be used to bring in external behaviors into Act-On as Custom Touch Points for segmentation and personalization. For information on how to use the data in Act-On, refer to this guide. Our developer portal has been updated with the necessary implementation details. 


The following product updates were released on Wednesday, July 12, 2023.

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