Two integration updates landed together: the Google Ads connection now runs on the newer v14 API, and there's a new API for pushing external behaviors into Act-On as Custom Touch Points.
Why this matters: If you use Google Ads with Act-On, staying on a current API version keeps that connection working reliably. And if you track customer behavior in other systems, Custom Touch Points let you fold that data into Act-On segmentation and personalization instead of it staying siloed elsewhere.
What's Changing
- Google Ads API has been upgraded to use v14. Accounts that are currently connected should reconnect to pick up the update. For details on how to connect to Google Ads and use the feature see this guide.
- A new API can be used to bring external behaviors into Act-On as Custom Touch Points for segmentation and personalization. For information on how to use the data in Act-On, refer to this guide. Act-On's developer portal has been updated with the necessary implementation details.
When
The following product updates were released on Wednesday, July 12, 2023.
What's Next
If you're currently connected to Google Ads, Act-On recommends reconnecting to pick up the v14 API update.
Related to