New Segmentation Criteria for Open Rates and Click Rates

  • Updated

What's Changing

Four new behavior criteria were added to the segmentation editor. Now you can query for contacts based on:

  • Open rate (enter a number between 1 and 100)
  • Click rate (enter a number between 1 and 100)
  • Change in open rate (enter a number between -100 and 100)
  • Change in click rate (enter a number between -100 and 100)

The Open Rate segmentation option in the segmentation editor

These new criteria will allow you to target contacts who are increasing or decreasing their engagement over time.

When

This enhancement is available starting August 3, 2023, in all systems.

What's Next

Try building a segment using open rate, click rate, or their rate of change to find contacts whose engagement is trending up or down.

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