New Segmentation Criteria for Open Rates and Click Rates

  • Updated

What's Changing

We've added 4 new behavior criteria in the segmentation editor. Now you can query for contacts based on:

  • Open rate (enter a number between 1 and 100)
  • Click rate (enter a number between 1 and 100)
  • Change in open rate (enter a number between -100 and 100)
  • Change in click rate (enter a number between -100 and 100)

Open Rate Segmentation Option.jpg

These new criteria will allow you to target contacts who are increasing or decreasing their engagement over time.

When

This enhancement is available starting August 3, 2023, in all systems.

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