Sugar CRM Integration Upgrade - Opt-Out Sync: Released

  • Updated


All accounts connected to Sugar CRM are now able to synchronize contact opt-out subscriptions between Act-On and Sugar CRM. 

What's Changed

Data management has a new setting where the sync can be configured.

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  •  When Push Opt-Out to CRM is enabled, the following data updates can be expected:
    • A contact’s opt-out state is updated to True in SugarCRM when the contact unsubscribes to marketing email communications sent by Act-On

    • The opt-out state is updated to False in SugarCRM when a previously opted-out contact re-subscribes to marketing email communications sent by Act-On

  •  When Pull Opt-Out from CRM is enabled, the following data updates can be expected:
    • A contact is unsubscribed from marketing email communications sent by Act-On when the contact opt-out value in the CRM is set to Opted Out = True

When

August 21, 2023.

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