Starting with iOS 17, iPadOS 17, and Safari 17, Apple may strip tracking parameters from links shared in Messages, Mail, and Safari Private Browsing. Here's what that means for links in your Act-On emails and landing pages.
What's Changing
In 2023, Apple announced changes that impact links marketers place in emails. These changes rolled out with the release of iOS 17, iPadOS 17, and Safari 17, beginning September 18, 2023.
What is Apple's Link Tracking Protection?
From Apple's Press Release:
"Some websites add extra information to their URLs in order to track users across other websites. Now this information will be removed from the links users share in Messages and Mail, and the links will still work as expected. This information will also be removed from links in Safari Private Browsing."
In short, this means that Apple may (at its discretion) remove tracking parameters from URLs.
When
From September 18, 2023.
Customer Impact
Based on available information, Link Tracking Protection is not believed to impact links in Act-On emails and landing pages. There is a publicly known list of tracking parameters Apple plans to remove, and Act-On is not included.
Act-On continues to monitor for any changes on Apple's end and will update this article as needed.
What's Next
No action is needed on your part. Check back here if Apple expands its list of affected tracking parameters in the future.
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