Webhooks just got more useful for keeping your other systems in sync with what's happening in Act-On. Three upgrades are rolling out: real-time notifications when a prospect's lead score crosses a threshold, the ability to fire a webhook directly from a step in the Automated Journey Builder, and built-in payload transformation so you can reshape the data to match whatever your third-party tool expects.
Quick Reference (Advanced Users)
- Real-Time Lead Score Notifications: get notified the instant a prospect's score crosses a threshold like "Hot."
- Trigger webhooks directly from a step inside the Automated Journey Builder.
- Built-in Payload Transformation lets you reshape a webhook's JSON payload to match a third party's expected format, no developer required.
- Payload Transformation, Lead Score Event, and Automated Journey Builder Webhook Step are all in general release and available to all accounts.
What Changed
This update brought three upgrades to Act-On's Webhooks capability, giving you more control and real-time insight into your marketing campaigns.
1. Real-Time Lead Score Notifications. You can be instantly informed when the lead score for a prospect exceeds a set threshold, such as reaching "Hot" status. Use cases include creating leads in your CRM for immediate sales follow-up and fine-tuning your lead nurturing strategies.
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Real-Time Alerts: Receive instant notifications when a prospect's lead score hits the "Hot" mark, so your sales team can respond right away.
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Lead Prioritization: Identify and prioritize high-potential leads as their scores change.
2. Initiate webhooks directly from the Automated Journey Builder. You can synchronize your Act-On campaigns with your favorite apps and services, exactly when you choose to.
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Trigger Timing: You can determine precisely when and how to trigger external workflows to match your campaign timing.
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Integration Options: This works with a wide range of third-party systems, from CRM platforms to digital ad tools and beyond.
3. Built-in Payload Transformation. You can tailor your webhook payloads to match the expected format of your chosen third-party platform in a few clicks, without needing dedicated technical expertise.
When
Payload Transformation, Lead Score Event, and Automated Journey Builder Webhook Step are all in general release and available to all accounts. See available webhooks for more.
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