With your own dedicated IP you will have increased control over your sender reputation, the opportunity for improved inbox placement, and better data analysis. See the information below to see if a dedicated IP is right for you and what you need to get set up.
When Should I Get a Dedicated IP Address?
- High Email Volume: If your monthly email volume exceeds 250,000 emails, a dedicated IP becomes increasingly important. A single dedicated IP can generally handle email volumes ranging from 250,000 to 5 million emails per month.
- IP Reputation Control: If you desire complete control over your IP address's reputation and wish to avoid sharing an IP with other senders, a dedicated IP is the solution.
- Vendor/Partner Allowlisting: If you need to provide a consistent and specific IP address to vendors or partners for whitelisting purposes, a dedicated IP is essential. Many vendors and partners require a dedicated IP for this reason.
Dedicated IP DNS Configuration
On top of the requested SPF and MX records for the Envelope Domain, please have your IT team create an A record for the domain pointed to your Dedicated IP:
Record Type: A
Name: Mailer (or whatever subdomain you used for envelope)
Value: Your Dedicated IP (provided by Act-On during set-up)
You maintain control of the domain and point the Envelope Domain to your Dedicated IP.
If changes are ever needed, your IT team will need to be involved.
Ramping Up Volume for Success
Email providers, such as Gmail and Yahoo, employ sophisticated filtering mechanisms to protect their users from unwanted or malicious email. A sudden influx of email from a newly assigned IP address can trigger these filters, as it often resembles the behavior of spammers. Because of this, a deliberate warm-up process is critical for establishing credibility and trust with these providers. Below you can find an example 30-day ramp schedule. But ultimately, this will be dependent on daily volume levels. When setting up a new dedicated IP, a Deliverability Consultant will discuss with you the best strategy and timeline for success with your IP.
Sample 30 Day Schedule
1-3 – 5K/day/IP (1000 contacts per domain)
4-6 – 10K/day/IP (2500 contacts max per domain)
7-9 – 25K/day/IP
10-12 - 50K/day/IP
13-15 – 100K/day/IP
16-18 – 250K/day/IP
Since you are in charge of your own reputation with a dedicated IP, it will be important to abide by deliverability best practices to maintain a healthy reputation.
If you would like to get your own dedicated IP, reach out to your Account Manager or contact support to get more information.