Calculating the Clicked Rate in a Message Report
The Clicked percentage rate is therefore the unique number of people who clicked at least once in a message over the total number of unique people to whom you sent the message.
There are two industry standards for calculating the Clicked rate in a message report:
- Based on the number of times people open a message
- Based on the total number of unique messages sent
Act-On uses the second method as it reflects your total target audience; however, you can also view the the Clicked rate based on total opens by downloading the Rollup Report available within the Sent Messages listing.