Standard Reports

• Where can I find the multiple choice responses from my email message?

  Responses to a Multiple Choice Block, or a poll in newer emails, are stored at the bottom of the Sent Message Report for the email that collected them. You can see each recipient's answer without exporting anything. Why this matters: Multiple choice and poll answers are valuable first-party data. Seeing them alongside standard email metrics lets you see how people responded, rather than treatin...

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• How to View Sent Email Message Reports

  The Sent Message Report tells you how a specific email performed: who received it, who opened or clicked, which links pulled the most interest, and how recipients answered any polls. It's the primary place to check the health of an individual send and the starting point for deciding what to change on the next one. Who does this: Email marketers, campaign owners, and anyone reviewing email perf...

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• Ignore Clicks on the "View in Browser" Link

  If anti-spam appliances or preview bots are inflating your click numbers on the "View in Browser" link, you can tell Act-On to stop counting those clicks entirely. Turning on the setting gives you a cleaner picture of who is actually engaging with your emails. Who does this: Act-On Administrator Time needed: About 1 minute Why this matters: Scanning services such as Barracuda Email Security ...

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• Identifying the Device and Client for the Sent Message Report

  The Device and Client tab on the Sent Message Report tells you which devices and email clients your contacts used to open a message. It's built from a tracking pixel that loads when an HTML email is opened, and third-party libraries that identify the device from that signal. When the signal isn't clear, you'll see entries labelled Unknown Device or Default Browser Client. Why this matters: Devi...

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• Ignore Activity from Known IP Addresses

  If you see activity in your reports coming from your internal use of Act-On or from anti-spam email protection, you may want to ignore these clicks. You can block specific IP addresses from your reports by adding them to a list for Act-On to ignore. This feature applies to email activity & not webpage activity. Why you should ignore internal activity When creating your marketing content in Act-...

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• False Opt-Outs & Email Clicks

  Two unrelated problems can skew your email reports in the same direction: automated opt-outs submitted by recipient mail servers, and clicks from anti-spam scanners that check links before delivery. Both look like real engagement in the Sent Message Report, but neither reflects a human recipient. This article explains how to spot each one and what to do about it. Why this matters: Both issues d...

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• Calculating the Clicked Rate in a Message Report

  The Clicked rate in a Sent Message Report is the percentage of unique recipients who clicked at least one link in the email. Knowing how the calculation works matters when your numbers are compared against an industry benchmark or another platform that may do the math differently. Why this matters: Two platforms can report a different Clicked rate for the same send because they divide by differ...

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• The Sent Email Rollup and Best Performing Reports

  The Sent Messages page has two reports that roll up data across multiple emails: Message Rollup, which exports an Excel file of every email sent to three or more recipients in a period, and Best Performing, which highlights your strongest messages by open or click rate. Both are useful for campaign reviews and for finding winning content to model future sends on. Who does this: Email marketers...

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• Calculating Email Opens

  Act-On tracks email opens using a small tracking pixel embedded in the message, and a fallback based on link clicks for recipients who don't load images. Knowing how opens are counted explains why the numbers sometimes look lower, or higher, than you'd expect from your audience.Why this matters: Open rates are the metric most people reach for first, and they're also the most misinterpreted. Ope...

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• What Are Triggered Messages?

  Automated emails that come from your Act-On Forms, Webinars, or Automated Programs are also known as Triggered Messages. Find Your Triggered Messages To find Triggered Messages sent through your Act-On marketing activities: Go to Outbound > Other Messages > Triggered Messages Types of Triggered Messages Forms – These are confirmation email messages defined in the Settings page for Act-On for...

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