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Calculating Email Opens




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    Nicolas Redmond

    In your example:

    • A recipient opens an email 0 times and has 8 clickthroughs = 1 total effective opens

    How does a person not open an email, but can click around on it? That, to me, is very confusing on how that can be calculated. Is there certain criteria that needs to be met to determine what is an "open", such as downloading the images of the email?

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    Chris Apgar

    Hi Nicolas! Thanks so much for asking. This article was a bit out of date - our reports used to include a count of "effective opens" but that is no longer the case. I've updated the page to be more clear on how opens are calculated, but if you have more questions ask away.

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