Email templates help you maintain consistent branding and layout across your marketing messages. Templates provide a reusable foundation for future emails, ensuring a professional and cohesive look every time you send a message.
Quick Reference (Advanced Users) – Click to Expand
- Access: Go to Outbound › New Message and design your email in the Email Composer.
- Save as Template: From the top menu, select Save As › Template.
- Templates Library: Manage saved templates under Content › Email Templates.
- Catalog: Download predesigned templates from the Content Catalog.
Try it like this: Open a blank message, apply your brand colors and header, and add sample sections such as an image block, text block, and call-to-action button. Then save your layout as a template for future campaigns.
Not sure where to start? Explore pre-designed layouts in the Content Catalog for inspiration and best practices.
Method 1: Create a New Template
- Go to Outbound › New Message and choose Blank Message.
- Design your message using the Email Composer by adding rows, content blocks, and global styles.
- Once satisfied with your design, click the menu at the top and select Save As › Template.
- Name your template and choose a folder to store it in within Content › Email Templates.
Your saved template is now available for reuse whenever you create a new message.
Method 2: Save an Existing Email as a Template
- Open a sent or draft message from Outbound › Drafts or Sent Messages.
- Click Edit to open it in the Email Composer.
- Select Save As › Template from the toolbar.
This method is perfect for saving proven designs or campaigns you want to repurpose later.
Manage Templates
All saved templates are available under Content › Email Templates. From here you can:
- Edit existing templates in the Email Composer.
- Organize templates into folders by campaign or design type.
- Delete outdated templates or create new versions as your brand evolves.
Best Practices
- Include brand elements like headers, logos, and footers.
- Leave placeholders for variable content such as subject lines or featured images.
- Test each template for mobile responsiveness before saving.
- Keep templates clean and reusable - avoid campaign-specific dates or details.