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AI Subject Line Optimizer

The Subject Line Optimizer analyzes your historical email performance using True Open data to help you evaluate and refine your subject lines before sending.By comparing your current subject line against patterns from your highest- and lowest-performing emails, the optimizer provides data-informed insights to support your final decision.Quick Reference The Subject Line Optimizer is available in...
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Email Composer Walkthrough

This walkthrough shows how to build a complete marketing email using Act-On’s Email Composer. You’ll create a simple campaign email with branded styling, a clear call to action, and personalized content, then prepare it for testing and sending.This article focuses on building the email content. For recipient selection and delivery options, see Review, Test, and Send Your Email .Quick Reference ...
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Email Composer User Guide

This article is a reference guide for the Email Composer. It explains how to use the composer’s settings, layout tools, content blocks, preview options, and send-related configuration once an email message already exists.New to creating emails? If you want a guided, step-by-step example, see the Email Composer Walkthrough .Use this guide when you need detailed explanations of specific features ...
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Email Composer FAQs

Where Can I Use the Email Composer? Here's where you can use the latest Email Composer in Act-On: Feature Latest Email Composer Support Outbound > New Message Yes Outbound > Drafts Yes Outbound > Sent Messages Yes Content > Email Templates Yes Automated program emails Yes Form confirmation emails Yes A/B testing Yes Act-On Anywhere (Gmail & Outlook) Yes CRM users (other ...
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Upload HTML Code to Create an Email

You can manually enter or upload previously created HTML code directly in the Email Composer to create an email or email template. Functions include a side-by-side code editor and live preview, and when uploading HTML the code is automatically optimized by improving line breaks and indentation for easier readability. Standard features, such as personalization, inserting links, accessing the ima...
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Create an Email Template

Email templates help you maintain consistent branding and layout across your marketing messages. Templates provide a reusable foundation for future emails, ensuring a professional and cohesive look every time you send a message.Quick Reference (Advanced Users) – Click to Expand Access: Go to Outbound › New Message and design your email in the Email Composer. Save as Template: From the top men...
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Importing Custom Email Templates

You can import custom HTML templates into Act-On to match your organization’s branding and message design. This allows you to use externally created templates while still benefiting from Act-On’s personalization, tracking, and campaign management tools. Quick Reference (Advanced Users) – Click to Expand Purpose: Import an external HTML ema...
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Provide Email Templates for Your Sales Team

Make it easy for your sales team to stay in touch with prospects and customers using professional, on-brand email messages. By creating pre-approved email templates and making them available to Act-On sales users, you ensure consistent messaging while enabling Sales to send emails in just a few clicks.Create the email templates and a new folder Create the email templates your sales team will us...
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Folders for Email Templates

Organize your email templates into folders to keep your workspace tidy and make it easier to locate designs for specific campaigns, brands, or teams. Folders help maintain a structured library and speed up your workflow in Act-On. Quick Reference (Advanced Users) – Click to Expand Access: Go to Content › Email Templates to manage...
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Email Message Drafts

The Email Composer automatically saves your work as a draft in Outbound › Drafts. You can return to any draft to finish editing, send it, or save it as a reusable template for future campaigns. Quick Reference (Advanced Users) - Click to Expand Access: Go to Outbound › Drafts to open and manage your saved messages. ...
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Creating a New Email from a Sent Message

You can quickly create a new email from a previously sent message. This generates a new message and a new sent message report, allowing you to reuse layouts, content, and personalization settings without starting from scratch. This applies to both Legacy Emails and those created in the Email Composer. Quick Reference (Advanced Users) - Click to Expand ...
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Customizing the Blank Message

When creating a new email, you can start from a Blank Message and configure it as your default layout for the entire account. Setting up a customized blank message helps multi-user accounts maintain consistent branding, design, and settings across all new emails. Quick Reference (Advanced Users) – Click to Expand Access: Go to Outbound › N...
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Use a Reply-To Address in your Emails

When sending messages on behalf of others, you may want replies to go to a different email address than the sender. In the Email Composer, you can easily set a custom Reply-To address to control where responses are delivered. This ensures replies are directed to the right inbox, such as a shared mailbox or team address. Quick Reference (Advanced Users) - Click to Expand ...
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Transactional Email Overview

Transactional emails are messages that are necessary to complete a transaction or process a recipient has already started with you. They’re typically one-to-one, sent to existing customers, and contain information the recipient expects (for example, receipts or password resets).Transactional emails are available in Act-On by request as an add-on purchase. Transactional sending requires strict a...
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Creating Triggered Email Messages

Triggered emails are automatically sent when a contact takes a specific action - such as reaching a step in an Automated Program, submitting a form, or registering for a webinar. These messages provide timely, personalized responses that strengthen engagement and follow-through. Quick Reference (Advanced Users) – Click to Expand Purpose: A...
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Using Act-On's Event-Triggered Email API

Event-Triggered Email connects your application to Act-On’s email delivery engine so you can send real-time transactional or commercial messages on demand. Marketers design reusable templates in the Email Composer, and developers trigger each send through the API with the required personalization values.You can use the API for messages that must be sent immediately in response to an event (for ...
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Send Automated Emails using RSS Feeds

Use RSS to Email to automatically pull fresh content from any valid RSS feed and send it to your audience using the Email Composer. This is ideal for sharing blog posts, news updates, product announcements, podcast episodes, or anything else that publishes an RSS feed.Your RSS feed isn’t limited to blog content you can syndicate eCommerce updates, social media posts, podcasts, or any other feed...
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Plain Text Only Email Guide

Some audiences or systems require an email that contains no styling or HTML. Act-On allows you to create a pure plain text email for these scenarios, ensuring maximum deliverability and compatibility. Plain text emails contain only basic characters and support limited clickthrough tracking, but are fully supported in every mail client.For information about the plain text version of an HTML emai...
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