- When you create a rule, you set a message limit and time period (eg., 5 emails in 7 days).
- Once the contact reaches that limit, Act-On will suppress emails to that contact for the rest of the period.
- Once this period ends (eg., at the end of 7 days), the count resets and the contact can receive emails.
This is a best practice for optimal email delivery because it prevents you from flooding contacts' inboxes, which is commonly associated with spam.
Setting Up Email Fatigue Suppression Rules
Using simple-to-set-up rules, you can define rules like “no more than one marketing email a day, and no more than three emails per week, and no more than 5 emails per month."
- Navigate to Contacts > Other Lists > Bounces & Opt-Outs.
- Hover over Email Fatigue Suppression Rules and click Edit:
- Click Add and define your Email Fatigue Suppression rules.
- Once finished, click the Save Rules button:
Allowing Email Sends to Ignore Fatigue Rules in an Automated Program
By default, Automated Programs will adhere to your set Email Fatigue Suppression Rules. If a contact is suppressed from a particular send due to fatigue, they will be listed in the Not Sent/Suppressed log in the Sent Message Report for your message and be moved to the next step in your Automated Program without being sent an email.
You can set up branch logic for these cases to resend your message, exit the contact from your Automated Program, or any other Automated Program action: