- When you create a rule, you set a message limit and time period (eg., 5 emails in 7 days)
- Once the contact reaches that limit, Act-On will suppress emails to that contact for the rest of the period
- Once this period ends (eg., at the end of 7 days), the count resets and the contact can receive emails
This is a best practice for optimal email delivery because it prevents you from flooding contacts' inboxes, which is commonly associated with spam.
These rules apply to all messages sent from Act-On except form submission confirmation emails and those that use the Transactional Sending feature. Webinar reminders and Automated Program messages will be also suppressed. However, you can set specific messages and programs to ignore your fatigue rules.
How to Set Up
Using simple to setup rules, you can define rules like “no more than 1 marketing email a day, AND no more than 3 emails per week AND no more than 5 emails per month".
- Click Contacts > Other Lists > Bounces & Opt-Outs
- Hover over Email Fatigue Suppression Rules and click Edit.
- Click Add and begin to define your rules. Once finished, click Save Rules.
Setting Emails to Ignore Fatigue Rules
From the Address tab in the New Message Composer, click the checkbox for Override Email Fatigue Suppression Rules.
If you would like to like to set an Automated Program to not be subject to Email Fatigue Suppression Rules, click Automation > Automated Programs. Either create a new program or edit an existing program (you will need to stop the program first). From the General Settings tab, click the checkbox for Allow contacts to receive messages in excess of Email Fatigue Rules.
If a contact is suppressed because of email fatigue suppression rules, they can be found in the “not sent / suppressed” log in the sent message report. They will be marked as being suppressed because of “Too Many Recent Messages”.