Whether you're hosting an event in a certain area, offering a promotion in a particular country, or have language-specific content, geo-targeting is a really helpful feature.
With the Advanced Social Media Module, geo-targeting works for:
- Facebook Company Pages
- LinkedIn Company Pages (*Must have at least 100 followers in the geographic area)
- Twitter Profiles
Here's how to set it up:
- Click on the Campaigns tab, and select the relevant Campaign from the list.
- Click on the New Post button. Click on the LinkedIn, Facebook, or Twitter icon.
- Click on one or more LinkedIn or Facebook Company Pages, or Twitter Profiles.
- Write your message and select a date and time.
- Click on the Geo-Targeting icon that appears below the message field.
Type in the name of one or more countries that you are targeting. The post will then be targeted to Facebook Company Page followers in that country or countries.
Click on the empty geo-targeting field, and select a continent. To drill-down further, you can also select a country, and even a specific city or area. Remember that for the geo-targeting to work, you need at least 100 Company Pages followers from that are.
To add another location, click on the Add Location hyperlink in the bottom-right corner.
To use the geo-targeting, you must first enable Twitter to add a location to your tweets.
First, log-into your Twitter account, click on your Twitter profile icon in the top-right corner (Profile and Settings) and click on Settings. Then, choose Security and Privacy from the left-hand side menu, and under the Privacy section, make sure the following is checked off:
Next, type in the neighborhood or city you'd like to geo-target. Please note that only one location can be selected per Tweet.