Advanced Social Media

The Advanced Social Media Module - All Articles and Guides

Here's our information about Act-On's Advanced Social Media (ASM) Module. Setup ASM Initial setup – Start here: Setting up the Advanced Social Media Module Other ASM setup articles are here. Using ASM How do I access the Advanced Social Media Module? Working With Advanced Social Media Campaigns Geo-Targeting in the Advanced Social Media Module Adding Images to Posts in ASM Adding Posts to Queu...
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How do I access the Advanced Social Media Module (ASM)?

You can log in at https://social.actonsoftware.com to access the module. ASM is an add-on feature. Contact your Account Manager if you would like to add it to your account.
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Working With Campaigns in ASM

To create a new campaign, head over to the Campaigns tab in your account and click New Campaign. Next, enter the campaign name, tags, and teams (see below) and click Create Campaign. Naming Conventions While campaign names can be just about anything, we strongly recommend using standard naming conventions that will later help you to easily associate the name with the marketing activity. Good Ex...
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Geo-Targeting in ASM

The more targeted your social posts are, the more likely they'll reach the most relevant audience. Whether you're hosting an event in a certain area, offering a promotion in a particular country, or have language-specific content, geo-targeting is a really helpful feature. With the Advanced Social Media Module, geo-targeting works for: Facebook Company Pages LinkedIn Company Pages (*Must have ...
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Adding Images to Posts in ASM

As interesting as your text may be, there's no better way to engage readers than by adding images. Whether you're promoting a new piece of content or just publishing a team photo to show your followers, adding visual elements to social posts can be extremely effective. The Advanced Social Media Module currently supports picture uploads to LinkedIn, Facebook, & X (Twitter). How to Add an Image t...
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Adding Posts to Queues in ASM

Predefine blocks of time when you'd like your posts to be published using the Queues feature to help keep up with scheduling posts. Once you have defined your time blocks, the next time you create a new post, just click on the Queue icon, and the Advanced Social Media Module will automatically add the post to your Queue and distribute it. You can set up as many Queues as you'd like for any pers...
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ASM Campaign Analytics

ASM offers an analytics dashboard for each campaign to provide you with a more holistic view of each campaign's performance. ASM is designed to let you organize your social posts based on Campaigns, which makes it easier to track performance for specific marketing objectives. Each account also has overall in-depth analytics and reports that can be filtered by campaigns. To view campaign analyti...
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Creating Advocacy Boards in ASM

In Advocacy Boards, share content with advocates in your organization before going public with it. Once enabled on your account, you'll need at least one board to start sharing social content with your advocates. Although the Advanced Social Media Module supports multiple boards per account, we strongly advise you to fully understand all the implications before opening more than one board. The ...
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Segmenting Lists Using Advanced Social Media

When ASM is set up, users can segment Marketing Lists based on social actions tracked. Lists can be segmented based on any of the data provided by the Advanced Social Media Module based on the fields found here. Once you've set up a social contacts list, you can start segmenting contacts according to the different social attributes. Click on the Marketing Lists tab. Select the relevant list to...
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Scheduling Posts in ASM

When you have created your campaign, you can schedule your first post. On your campaign's Calendar tab, click the Schedule Your First Post button. An overlay console will appear. Select the tab of the social network you'd like to post to. Select one or more social profiles or company pages with which you'd like to post. Enter your message. If you like to share a link, enter the URL or paste it...
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Importing Message Assets to ASM

Upload messages from a CSV file in ASM; a useful feature for marketers who have a high number of social media posts to create. Uploaded messages are saved in Message Assets, which can later be accessed for scheduling. How to Use the Bulk Uploader Go to the Campaigns tab, select a Campaign go to the Message Assets tab. Click on the Import button, and download the CSV template Fill out the templ...
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Link Preview Customization in ASM

Customize the link preview box for any post on Facebook or LinkedIn in ASM. Thumbnail images & text are often irrelevant or not engaging, so having the option to change them is a great advantage of the Advanced Social Media Module. Link preview customization is only available for Facebook and LinkedIn posts. Click Campaigns, and select the relevant Campaign. Click the New Post button or create...
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The Social Inbox in ASM

Whenever someone comments on a post from ASM, it appears in the Social Inbox. Regardless of the network you posted to, this feature will collect all of your comments and also enable you to reply to them directly from the interface. To use the inbox, head over to the Inbox tab in your account. Posts with unread comments will appear in white, while read comments will appear in grey. To leave a re...
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Message Assets in ASM

Message Assets is a library that holds all of your social content in ASM. Think of it as a database that saves all of your messages, so that you can easily view them and access them for scheduling. There are two ways in which a Message Asset is created: You used the New Post button to publish a post, in which case the text itself, along with any link attachment or image you added, will automat...
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How to use the Autoposter in ASM

Schedule multiple messages across multiple social profiles in one setting with ASM's Autoposter. To use the Autoposter: Create your Message Assets. Message Assets are created separately for each network to ensure your content is tailored correctly for each social channel. Go to the Autoposter tab, and select the social profiles you'd like to post with. Click on Next. Select the Message Assets...
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