Advanced Social Media

The Advanced Social Media Module - All Articles and Guides

Act-On's Advanced Social Media (ASM) Module lets you plan, publish, and analyze social posts alongside the rest of your marketing campaigns - all from inside Act-On. This article rounds up every ASM setup and how-to guide in one place, so you can jump straight to what you need. Why this matters: ASM ties your social activity to the same contacts and campaigns you already track in Act-On, so yo...
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How do I access the Advanced Social Media Module (ASM)?

You can log in at https://social.actonsoftware.com to access the module. ASM is an add-on feature. Contact your Account Manager if you would like to add it to your account.
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Working With Campaigns in ASM

Create a Campaign Head over to the Campaigns tab in your account and click New Campaign. Next, enter the campaign name, tags, and teams (see below), and click Create Campaign. Why this matters: Consistent campaign names and tags are what let you actually compare performance across campaigns later. A folder full of campaigns named "Blog Posts" and "Stuff" can't tell you anything -- a dated, des...
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Geo-Targeting in ASM

The more targeted your social posts are, the more likely they'll reach the most relevant audience. Whether you're hosting an event in a certain area, offering a promotion in a particular country, or have language-specific content, geo-targeting is a really helpful feature.Why this matters: Sending the same message to your entire audience regardless of location wastes impressions on people who c...
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Adding Images to Posts in ASM

As interesting as your text may be, there's no better way to engage readers than by adding images. Whether you're promoting a new piece of content or just publishing a team photo to show your followers, adding visual elements to social posts can be extremely effective. The Advanced Social Media Module currently supports picture uploads to LinkedIn, Facebook, & X (Twitter). How to Add an Image t...
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Adding Posts to Queues in ASM

If you're publishing social posts regularly, Queues let you predefine blocks of time when you want posts to go out, so you're not manually picking a send time for every single post. Once you've set up a time block, just click the Queue icon on a new post and the Advanced Social Media Module adds it to the next open slot and distributes it automatically. You can set up as many Queues as you'd li...
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ASM Campaign Analytics

ASM offers an analytics dashboard for each campaign to provide you with a more holistic view of each campaign's performance. ASM is designed to let you organize your social posts based on Campaigns, which makes it easier to track performance for specific marketing objectives. Each account also has overall in-depth analytics and reports that can be filtered by campaigns. To view campaign analyti...
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Creating Advocacy Boards in ASM

Advocacy Boards let you share social content with advocates inside your organization before it goes public. Once Advocacy Boards are enabled on your account, you'll need at least one board before you can start sharing content with your advocates. Why this matters: Advocacy Boards give your internal advocates an easy way to preview and share your social content. Getting the setup right the firs...
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Segmenting Lists Using Advanced Social Media

When ASM is set up, users can segment Marketing Lists based on social actions tracked. Lists can be segmented based on any of the data provided by the Advanced Social Media Module based on the fields found here. Once you've set up a social contacts list, you can start segmenting contacts according to the different social attributes. Click on the Marketing Lists tab. Select the relevant list to...
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Scheduling Posts in ASM

Once you've created your campaign, scheduling your first social post takes just a few clicks. Why this matters: Scheduling ahead — instead of posting in the moment — lets you plan a consistent cadence across networks and keeps every message tied to a campaign for reporting later.Schedule a Post On your campaign's Calendar tab, click the Schedule Your First Post button. An overlay console will a...
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Importing Message Assets to ASM

If you have a high volume of social media posts to create, the ASM Bulk Uploader lets you write them all in a spreadsheet and import them at once, instead of composing each one by hand.Why this matters: Uploaded messages are saved as Message Assets, ready to schedule later — a useful shortcut when you have a high volume of posts to create.How to Use the Bulk UploaderGo to the Campaigns tab, sel...
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Link Preview Customization in ASM

Customize the link preview box for any post on Facebook or LinkedIn in ASM. Thumbnail images & text are often irrelevant or not engaging, so having the option to change them is a great advantage of the Advanced Social Media Module. Link preview customization is only available for Facebook and LinkedIn posts. Click Campaigns, and select the relevant Campaign. Click the New Post button or create...
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The Social Inbox in ASM

Whenever someone comments on a post from ASM, it appears in the Social Inbox. Regardless of the network you posted to, this feature will collect all of your comments and also enable you to reply to them directly from the interface. To use the inbox, head over to the Inbox tab in your account. Posts with unread comments will appear in white, while read comments will appear in grey. To leave a re...
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Message Assets in ASM

Message Assets is a library that holds all of your social content in ASM. Think of it as a database that saves all of your messages, so you can easily view and reuse them when it's time to schedule. Why this matters: Writing your social copy once and storing it as a Message Asset means you're not rewriting the same post every time you want to schedule or reuse it - you can pull it from the lib...
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How to use the Autoposter in ASM

The Autoposter lets you schedule multiple messages across multiple social profiles in one setting, instead of building each post one at a time.Why this matters: If you're managing a high volume of social posts across several profiles, scheduling them individually eats up time you could spend on strategy. The Autoposter batches that work — you still review and approve everything before it goes l...
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