Importing Message Assets to ASM

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If you have a high volume of social media posts to create, the ASM Bulk Uploader lets you write them all in a spreadsheet and import them at once, instead of composing each one by hand.

Why this matters: Uploaded messages are saved as Message Assets, ready to schedule later — a useful shortcut when you have a high volume of posts to create.

How to Use the Bulk Uploader

  1. Go to the Campaigns tab, select a Campaign go to the Message Assets tab.
  2. Click on the Import button, and download the CSV template
  3. Fill out the template according to the legend below; save it as a CSV file. Once the file is ready, navigate back to Message Assets, click on the Import Messages button again, and upload your file.
FieldNetworksDescription
NetworkAll

Mandatory. Type it exactly as written below, keep in mind capitalization:
X (Twitter)
Facebook
LinkedIn

MessageAllMandatory. This is the body of the post itself. If you are tweeting, make sure to include any links in this section. Please note that they will be shortened upon publication. A link in a tweet counts as 23 characters.
LinkUrlFacebook, LinkedInOptional. Facebook and LinkedIn posts all support link attachments. This is why you don't need to include the link in the message itself. The link attachment is constructed using four fields: LinkUrl, LinkTitle, ImageUrl, and Description. At the bottom of this article, you can find the anatomy of a link attachment.
LinkTitleFacebook, LinkedInOptional. Used to create the headline shown in the link attachment.
ImageUrlFacebook, LinkedInOptional. Used to create the image (thumbnail) shown in the link attachment.
DescriptionFacebook, LinkedInOptional. Used to create the description of the link attachment.
PictureFacebook, X (Twitter)Optional. Used to upload an image to your post. The image must be in URL format.
Important: On Facebook, you can either have a link attachment or upload an image, but not both. This is irrelevant for X, as it doesn't have a link attachment, and the link is just a part of the Tweet itself. If you still would like to have a link in your Facebook post, just include the link in the message itself, and don't use the link attachment option.

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