Email Design to Boost Deliverability

• Email Deliverability 101 - Guides from the Experts

  Do your emails actually reach your intended recipients? Deliverability depends on a mix of technical setup, list quality, content, and sending behavior. This guide, from our Deliverability Services team, covers what actually moves the needle. Why this matters: An email that never reaches the inbox can't convert. Inbox placement is decided by a combination of authentication, sender reputation,...

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• Act-On Shared Environment Delivery Statistics (Updated Monthly)

  If you send email through one of Act-On's shared sending environments, this is where you can check how that environment is performing. We monitor these environments closely and make adjustments as needed to keep delivery rates high for every sender who shares them. Why this matters: Your delivery rate is a direct signal of whether your email is reaching inboxes. If you're sending from a shared...

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• How to Design an Act-On Email for Deliverability

  Marketers should design their emails with deliverability in mind. Here are the things to consider when creating an email in Act-On that's built to land in the inbox. Why this matters: A well-designed email doesn't just look better — sloppy subject lines and lazy links can get you flagged as spam, while mobile-friendliness, alt text, and load time affect whether your message actually gets read....

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• What is my Sender Reputation?

  Your sender score is a single number that sums up how mailbox providers view your sending behavior, and it directly affects whether your emails get delivered. A higher score makes it more likely your messages reach the inbox, while a lower score can drop you below an ISP's trustworthiness threshold — which can mean your emails land in spam, or don't go out at all.Some factors that determine you...

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• Blocklists

  A blocklist is a database of IPs and domains flagged for possibly sending spam or malicious mail. Mail servers and providers check incoming senders against these lists and reject mail from anyone on them to keep their users safe - which means a blocklisting can quietly tank your deliverability without any obvious warning. Why this matters: A blocklisting doesn't just affect one send - blocklis...

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• Requesting a List Cleanse or Validation

  Bad email addresses on your list quietly drag down your deliverability - Act-On offers list hygiene and validation as an add-on service to clean that up before it costs you inbox placement. Why this matters: Email hygiene removes "bad" addresses that hurt your deliverability if you keep sending to them; email verification confirms "good" addresses are actually deliverable. Act-On has partnere...

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• Apple Mail Privacy Protection and Act-On - FAQs

  Apple's Mail Privacy Protection impacts digital marketing by masking behavior tracking, specifically open tracking. It impacts the information available about your contacts’ behaviors. Continue reading our FAQs to learn more about Apple Mail Privacy Protection and Act-On and how you can adapt your marketing program for the changing future. Opens impacted by Apple Mail Privacy Protection are now...

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• Check the Spam Score in an Outbound Message

  Before you hit send, Act-On's Email Composer can score your message for the kinds of things that get emails flagged as spam - so you catch them while you can still fix them, not after your open rate tanks. Why this matters: A high spam score doesn't just mean an annoyed recipient - it can mean the message never reaches the inbox at all, getting blocked outright or quietly filed into a junk fold...

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• Can I add Video to my Act-On Emails?

  Video is one of the best ways to boost engagement with your content, whether you're teaching people about your product or just trying to get attention for your brand. It makes sense to want video in your email campaigns - but embedding video directly into an email isn't the best way to do it, and can actually work against you. Why this matters: Most email clients - including Gmail, Yahoo, and ...

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