Update Data Studio to Modify Data for Apple Mail Privacy Protection Opens

  • Updated

Apple Mail Privacy Protection hides real device, OS, and browser information for a growing share of email opens. Rather than show you inaccurate data, Data Studio exports now label those opens so you know exactly which numbers are obscured and why.

Why this matters: Without a clear label, an obscured open could look like a real data point and quietly skew your device or browser reporting. Knowing which rows are "Privacy Protected" keeps your analysis honest.

What's Changing

In response to Apple Mail Privacy Protection changes, we're making the following changes to Data Studio exports:

  • Opens impacted by Apple Mail Privacy Protection are now marked with the label 'Privacy Protected'.
  • The following fields in the spreadsheet will be updated with the new Privacy Protected label:
    • UA: Operating System
    • UA: Device Category
    • UA: Device
    • UA: Browser
    • Operating System

The Data Studio field list associated with the new Privacy Protected label: UA: Operating System, UA: Device Category, UA: Device, and UA: Browser Operating System.

The Privacy Protected label is a way to clearly identify the types of Opens where the receiving email system is actively obscuring information about the recipient since we're now unable to identify the recipient's device, operating system, or browser.

Changes to email reporting in Act-On are also addressed. View the Release Notes in this community post.

For more information and context, review our detailed FAQs about Apple Mail Privacy Protection.

When

April 2022.

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