Apple Mail Privacy Protection hides real device, OS, and browser information for a growing share of email opens. Rather than show you inaccurate data, Data Studio exports now label those opens so you know exactly which numbers are obscured and why.
What's Changing
In response to Apple Mail Privacy Protection changes, Data Studio exports include the following changes:
- Opens impacted by Apple Mail Privacy Protection are now marked with the label 'Privacy Protected'.
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The following fields in the spreadsheet will be updated with the new Privacy Protected label:
- UA: Operating System
- UA: Device Category
- UA: Device
- UA: Browser
- Operating System
The Privacy Protected label is a way to clearly identify the types of Opens where the receiving email system is actively obscuring information about the recipient, since the recipient's device, operating system, or browser can no longer be identified.
Changes to email reporting in Act-On are also addressed. View the Release Notes in this community post.
For more information and context, review Act-On's detailed FAQs about Apple Mail Privacy Protection.
When
April 2022.
What's Next
For more background, see Act-On's FAQs about Apple Mail Privacy Protection.
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