2022

Inbound Competitors Feature End of Life

What's Changing Act-On has removed the Competitors feature from the Inbound capability suite. The feature no longer satisfies the original intent due to limited data sharing from the providers it integrated with. Usage of the feature had declined, and it was deprecated to focus product efforts on building more impactful features. When December 14, 2022. What's Next No action is nee...
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Performance Improvements for Form Confirmation Email

What's Changed Significant improvements were made to the speed and reliability of form confirmation emails. These are transactional emails that help reassure your contacts that you've successfully received their form submissions. Following this release, form confirmation emails will no longer be in the same queue as marketing emails, which previously could result in delays. When December 2...
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Updates to the Branding Page

The Content > Branding page - where you manage the logos, marketing domain, favicon, and navigation link that make Act-On assets look and feel like your brand - has moved to Act-On's newer UI design. Why this matters: Consistent branding across emails, landing pages, and forms is part of what makes your marketing look trustworthy. Keeping logos, domains, and favicons in one clearly organized p...
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Improvements to User Management

Inviting and managing users - setting permissions, sending welcome emails, keeping track of who has access to what - gets more tedious the bigger your team gets. This update redesigns the Settings > Users page and adds bulk tools to cut down on repetitive setup work. Why this matters: Copying permissions from an existing user instead of rebuilding them from scratch, and inviting multiple peopl...
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Streamlined Navigation and More Improvements to Automated Programs

Building an Automated Program and checking its reporting used to mean bouncing between two separate interfaces. They now live under a single header, so you can move from editing a program to viewing its results without losing your place. Why this matters: The Start step's contact counts and the in-flow error indicators mean you can spot a stalled or misconfigured program at a glance, instead o...
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Zoom Webinar Reminder Email Improvements

A webinar reminder that arrives too late doesn't move the needle on attendance. Act-On's Zoom integration can now schedule Reminder emails as close as 5 minutes before a webinar starts, and sends them immediately at that scheduled time by skipping the regular marketing email queue. Why this matters: Last-minute reminders are one of the more effective levers for webinar attendance, but only if ...
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Intelligent Spam Bot Attack Detection & Filtering in Act-On Forms

Act-On's web form capabilities that secure forms from Spam Bot abuse have been updated. This is another form of protection for your forms that goes beyond the use of CAPTCHA and double opt-in flows. What's Changed Intelligence was added to the validation of Act-On submitted form data to detect and filter activity from spam bot attacks. Filtering rules range from the format of Name-related-field...
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Improved Visibility Into Running Automated Programs

Previously, if you wanted to check a step's logic on a program that was already running, you had to leave the Automated Journey Builder and go find it on the Steps tab of the Dashboard. Now you can click directly into a running program's steps and settings from inside the builder. Why this matters: Understanding what a live program is actually doing shouldn't require pausing it first. Being ab...
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Redesigned Profile Page

The Profile page - where you manage your own login, password, and notification settings - has a new design. If you're an Admin, some of what used to live here (Organization, Address, and Policies) has moved to a dedicated account settings area. Why this matters: Account-wide settings that affect every user, like security policies, are easy to change by accident when they're mixed in with one p...
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New Plain Stationery Resolves Outlook Mail Rendering a Red Background

Information in this article is about emails created in the Legacy Email Composer. For the most up-to-date way of creating emails in Act-On, see the Email Composer User Guide. If one of your Legacy Email Composer emails was rendering with an unexpected red background in Outlook, even though it looked fine in Act-On's builder and preview, this is the fix: a new "Plain - no background" stationery ...
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Updated Google Ads Integration

What's Changed Act-On's integration with Google Ads has been updated. You can now connect multiple Act-On accounts to the same Google Ads instance. When June 12, 2022. What's Next No action is needed - the ability to connect multiple Act-On accounts to the same Google Ads instance is available now.
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Google Ads API Upgrade Completed

What's Changing Act-On's integration to Google Ads has been updated to use Google's new API and more secure authentication protocol. When June 8, 2022. Customer impact If you have an existing connection, you need to re-authenticate as your current connection is no longer supported by Google. Please Disconnect and click on Connect again. For more details refer to this guide.
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Enhancements to Automated Programs

Automated Programs reporting, the listing page, and the program editor have all been overhauled. The Automated Journey Builder is now the default editor for building programs, and the classic program dashboard is retired in favor of the new reporting dashboard. Why this matters: If you were living in the classic dashboard or the Classic Editor, this changed your day-to-day navigation — new ico...
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Personalized SMS Welcome Messages

What's changed This release adds personalized tokens to SMS Welcome Messages. You can now simply edit your template Welcome Message to ensure your newly opted-in contacts receive personalized content: When May 4, 2022. What's Next Learn more about SMS features in the SMS Overview.
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SMS URL Shortener Feature Improvement

Based on customer feedback, Act-On has released a major improvement to the native SMS URL Shortener. What's Changing The new URL shortener will create links using a 5-character domain name "act.ly" rather than your Custom Marketing Domain. When April 20, 2022. Customer Impact Links created using the old version of the shortener that may be in drafts or scheduled messages are not going to be i...
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Changes to MS Dynamics 365 Cloud Authentication

Microsoft is retiring Office365 authentication (basic username-and-password auth) for Dynamics 365 Cloud environments. If your Act-On account connects to a Dynamics 365 Cloud instance, this affects you directly. Why this matters: Microsoft retired this authentication protocol on April 1, 2022. Any Dynamics 365 Cloud account still using Office365 (Basic Auth) after that date loses its connectio...
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CRM Integration Update: Act-On now fully integrates with Zendesk Sell!

Act-On's bi-directional integration with Zendesk Sell CRM keeps sales and marketing working off the same data - lead handoff, nurturing, funnel visibility, and reporting all stay in sync between the two systems, helping your organization accelerate and cultivate strong sales, product, and marketing alignment. This update adds a set of features that make that connection more useful day to day. ...
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Update Data Studio to Modify Data for Apple Mail Privacy Protection Opens

Apple Mail Privacy Protection hides real device, OS, and browser information for a growing share of email opens. Rather than show you inaccurate data, Data Studio exports now label those opens so you know exactly which numbers are obscured and why. Why this matters: Without a clear label, an obscured open could look like a real data point and quietly skew your device or browser reporting. Know...
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ABM: Total Score Issue Fixed

What's Changed An issue was fixed in the Account Report for accounts using the ABM (Account Based Marketing) module. The report now shows the correct Total Score. When March 20, 2022. What's Next No action is needed - the Account Report now shows the correct Total Score for ABM accounts.
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SMS Feature Enhancements

What's Changed The following fixes and improvements were released for Act-On's SMS features. Scheduled emails now correctly display the time when the email is expected to be triggered depending on the sender option: recipient or sender time zone Resolved issue with the list selector always defaulting to the Marketing List folder when importing Opt-Ins Resolved issue with Opt-In list not ...
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