Act-On Webhooks: New Features Released!

  • Updated

Act-On's webhooks got a round of upgrades: more event types to notify on, more contact and behavior data you can push out, stronger signature verification, and the ability to capture custom contact behaviors through Incoming Webhooks.

Why this matters: The more events and data types webhooks cover, the fewer workarounds you need elsewhere in your stack. Capturing custom behaviors like video engagement or event attendance through Incoming Webhooks means you can build segments and lead qualification around activity that used to live outside Act-On entirely.

What's Changing

This release brings the latest enhancements to Act-On's webhooks functionality, expanding and refining webhook events to give you even greater control and insight into your data.

What's New?

  • More Notifications, More Control: The scope of notifications you can monitor with webhooks has broadened. You have a wider array of events to choose from, enabling you to tailor your notifications to your precise needs.

      • CRM is Connected or Disconnected
      • Email is launched or scheduled
      • Email campaign limit exceeds the monthly limit
      • SMS is launched
      • Form is submitted
      • Webinar is changed

  • More Data Exchange Events: More options were added for Contact profile and behavior-related events, enabling you to share Act-On data with other applications in your tech stack.

      • Contacts with subscription state changes
      • Leads from Form Submissions

  • Increased Security: Verification methods support Digital Signatures for a wide range of algorithms and encoding options.

  • Incoming Webhooks for Contact Behaviors (Custom Touch Points): You can now capture every nuance of your contacts' behaviors in Act-On. Contact actions and interactions; such as video engagement, event participation, and more, can be integrated into your marketing workflows. This impactful addition allows you to create targeted segments and lead qualification criteria based on external contact activity, enhancing your ability to nurture leads.

What's Next

The Outgoing Webhook Event Catalog was later extended with a "Lead Score Threshold" event, letting you set notifications triggered by specific lead score thresholds for your contacts. See Act-On Webhooks in Automated Journey Builder, Real-Time Score Notifications, and other enhancements: Released! for details.

Getting Started

Log in to your account and navigate to the Outgoing or Incoming Webhooks section within Settings. Act-On's Community includes comprehensive documentation as a resource for webhook exploration.

When

From Sep 28, 2023.

Customer Impact

All customers will benefit from these updates.

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