Add event registration data into Act-On enabling targeted and timely event follow-up and downstream segmentation and targeting.

Act-On

Create a Custom Touch Points Behaviors Incoming Webhook 

1. Sign in to Act-On as an administrator.
2. Go to Settings > Connectors > Custom Integrations > Incoming Webhooks > Create webhook:
   

3. Add the minimum required information such as Webhook name and Description.

Add Webhook Verification

4. Switch on Verification and select Token from the drop-down menu:

5. Click Generate token and copy the token somewhere secure:

6. Click Create and Skip the test.
7. Return to the webhook from the listing page in Act-On by clicking Edit:

8. Enable Content mapping and in Channel, choose Custom Touch Point Behaviors.
9. Add the following mappings to map the payload fields from Cvent to Act-On. This article has details on the format of Cvent webhooks.

10. Click Save changes and leave the test dialog open for now.
    Act-On’s incoming webhook must be tested before it can be enabled, so we will run a test to set the webhook to the Listening state.

Cvent

Create a Webhook

1. Sign in to Cvent using admin credentials.
2. Navigate to Integrations > Push API Integrations:

3. Click Create Integration:

4. Add Basic Information for the integration and webhook. Select Token-based and enter the token generated earlier in Act-On.
5. Save the webhook.

Add Event Integration

Click on the created webhook and add event integration. This step creates the subscription or the desired events. Choose invitee/guest registered.

Validate the Webhook

Add the Webhook to an Event

1. Navigate to Events from the home page.
2. Click on the desired event.
3. Choose Integrations from the left navigation and click Setup:

4. Click Inactive Webhooks:

5. Click Edit:

6. Select the Yes option and choose the webhook created in the prior step from the Configuration drop-down menu. Ensure Attendees is selected under Synced Objects:

7. Save.
8. Select Validate from the Actions menu to ensure the setup is correct:

Send a Test Registration

1. In Cvent, create a dummy event and ask your Cvent CSM to mark it as non-billable.
   • You can use the same event for all future webhooks. You simply need to change the webhook configuration options.
2. Go into Attendees > Attendee list and click the Register Attendee button:

4. In Act-On, in the test dialog, click Run test.
5. In Cvent, register a test attendee.
6. It takes a while for Act-On to pick up the test, but within a few minutes of receiving the confirmation email, you should see success in Act-On.

Act-On

Create an Act-On Contacts Incoming Webhook

Repeat the same webhook creation steps in Act-On to create an incoming webhook in Act-On that will create a contact for each registration.