From addresses are the sender names your recipients see. In Act-On, you can send from your own email, from a colleague's, or from a marketing or sales alias like hello@company.com. This page covers adding, verifying, editing, and deleting those addresses.
Who does this: Marketing admins in Act-On. No IT or DNS work is needed here, assuming the domain has already been set up via Email From Setup
Time needed: 2 to 5 minutes per sender, plus whoever owns the inbox clicking a verification link
Why this matters: The From name is the first thing recipients see before they decide whether to open your email. Getting the right mix - a personal sender for 1:1 follow-ups, a brand alias for newsletters - lifts open rates and keeps replies going to the right inbox.
Quick Reference (Advanced Users) - Click to Expand
- Prerequisite: the sending domain must have completed Email From Setup (SPF, DKIM, DMARC).
- Add: Settings > Other Settings > From Addresses > + Add sender. Verify via the email sent to that inbox.
- Set default: hover the verified sender, click the user-plus icon.
- Edit / delete: hover the sender, click the pencil or trash icon.
- Apply to a message: Email Composer > Settings tab > Sender dropdown. Legacy emails: Address tab > Sender.
Essentials to get started
- You need to be an admin user to add or edit From addresses and send verification emails.
- Your From addresses must be valid mailboxes. You'll need access to the inbox to click a verification link.
- Before adding senders, make sure you've set up:
- Required: Email From Setup.
- Required: Envelope From Domain Setup - the digital envelope used to route and deliver your messages.
- Optional: Personalized From Addresses, to dynamically use the right sales owner's details in outbound messages.
Common pitfall: Adding a From address on a domain you haven't authenticated. Every domain you send from must have SPF and DKIM in place, or your messages may not be delivered. See Email From Setup.
Add From addresses
- Go to Settings > Other Settings > From Addresses in your Act-On account.
- Click + Add sender.
- Enter the Name and Email Address for the new From address. Optional fields: Title, Phone Number, Mobile Number, Fax Number.
- Click Add. A verification email is sent to the address you provided.
- Open the inbox for that address and click the verification link. Verified then appears in the Status column.
- To resend the verification email, hover over the sender and click the envelope icon.
Update From addresses
In Settings > Other Settings > From Addresses, admin users can set a default sender and edit or delete existing addresses.
Set a default sender
- Hover over the sender you want to set as default and, on the right, click the user-plus icon.
- The sender's Status must be Verified.
- A confirmation appears and Default shows up in the Status column.
To remove a sender as default, hover over the sender and click the user-minus icon.
Edit a From address
- Hover over the sender and click the pencil icon.
- Update fields as needed in the Edit From Address dialog. Note: you can't change the Email Address itself.
- Click Save.
Delete a From address
- Hover over the sender and click the trash icon.
- In the confirmation pop-up, click Yes, delete.
Apply a From address to your email
Once added and verified, a From address becomes selectable as the Sender when editing a message.
- In the Email Composer, open the email, go to the Settings tab, and pick the Sender from the dropdown.
- For legacy emails, open the email, go to the Address tab, and pick the Sender from the dropdown.