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Generic and Role-based Email Addresses

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    Nicolas Redmond

    Let's say we add a bunch of generic email addresses to the "Allowed contacts with generic email aliases" list. These people are known customers of ours.

    Is there any risk or consequence of adding so many of these types of contacts in this list? Will adding many of these contacts hurt our deliverability reputation in any way?

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    Chris Apgar

    Hi Nicolas! If you know who these contacts are, then you can add them to your lists and send to them safely. Generally, we put restrictions around generic addresses because they are commonly used as spam traps – but if you know these are genuine inboxes that are currently in use, then you don't have to worry about that.

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