A webinar's turnout depends as much on the promotion around it as the content inside it. Act-On's Webinar Dashboard gives you five message types built for the different points in that promotion cycle - from the first invite to the post-event follow-up.
Why this matters: Registrants who get a reminder show up more reliably, and a well-segmented follow-up (attended vs. no-show) keeps the conversation going with the people who are still interested even if they missed the live event.
Ways to promote your webinar
- Invitation Message – Send an invitation message to encourage your contacts to register
- Last Chance Message – Send a reminder message to contacts who haven't yet registered
- External Promotion Links – Post signup links on your websites, social media, etc., that can be tracked within Act-On
- Reminder Message – Send a reminder to registrants as your webinar date approaches
- Follow-up Message – Send a message after the event segmented by behavior (attended, did not attend, etc.)
Create a promotion message
All of these message types can be created quickly and easily in Act-On's Webinar Dashboard:
- Navigate to Automation > Webinars.
- Click on an event from the Upcoming Webinars section.
- Click the button to create your desired message.
Disclaimer: This Classic Webinar Guide applies to Webex Webinars. For help with Zoom and Citrix GoToWebinar webinars, see our series of related Zoom and Citrix articles.
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