Create different follow-up messages for each segment of your webinar sign-up list. Once a webinar form is created, Act-On automatically sets up a webinar sign-up list with corresponding segments for 'Signed Up & Approved & Attended' and 'Signed Up & Approved & No Show'.
For example, you can then send a 'Thanks for Joining Us' message to those who attended and a 'We Missed You' message to no-shows:
- On the Webinar Dashboard, click New Follow-up Message. For simplicity, click the Start with a Blank Message option.
- In the message wizard, create a message for people who attended the webinar and address it to the 'Signed Up & Approved & Attended' segment.
- In the message wizard, create a message for people who didn't attend and address it to the 'Signed Up & Approved & No Show' segment.
- If scheduling in advance, ensure the email is scheduled at least an hour after the webinar is complete to ensure attendance data is complete in Act-On.
Note: 'All Attendees' includes the Host and Presenter.