For each of the segments, you can create different follow-up messages. For example, you might send a 'Thanks for Joining Us' message to those who attended and a 'We Missed You' message to no-shows:
- On the Webinar Dashboard, click New Follow-up Message. For simplicity, click the Start with a Blank Message option.
- In the message wizard, create a message for people who attended the webinar, and address it to the 'Signed Up & Approved & Attended' segment.
- In the message wizard, create a message for people who didn't attend, and address it to the 'Signed Up & Approved & No Show' segment.
- If scheduling in advance, ensure the email is scheduled at least an hour after the webinar is complete to ensure attendance data is complete in Act-On.