Industry practice is to send reminders and follow-up messages for webinars.
Act-On's Webinars feature lets you create an automated program for each event with these kinds of notifications.
To create a reminder or follow-up:
- Click on Automation and click Webinars.
- Click on the name of the webinar.
- Click the New Reminder Message button or New Follow-up Message button, and choose to Start with a Blank Message.
Note: You can also use pre-constructed messages if you've created one in advance.
- Edit the message as necessary and complete Steps 1 through 4 of the email composer.