Industry practice is to send webinar reminders & follow-ups. Create these for each event in an Automated Program with Act-On's Webinars feature.
To create a reminder or follow-up:
- When signed in to Act-On, go to Automation > Webinars.
- Click on the webinar title you want.
- Click New Reminder Message or New Follow-up Message.
- Start with a Blank Message or use a Draft, Template, or Sent Message & design your message in the Email Composer. You can also:
- Upload Email Code or create a Plain Text Message.
- Create a message with the legacy email composer (menu at the bottom). See the Legacy Email Composer User Guide.