Once your webinar is scheduled (Cisco Webex Event and Webinar Center) or imported (Citrix GoToWebinar/Zoom), Act-On can generate the marketing materials you need — including a registration Form. One of the easiest ways to capture registrations is to place a link to that Form directly on your website, blog, or landing page.
Disclaimer: This Classic Webinar Guide applies to Webex Webinars. For help with Zoom and Citrix GoToWebinar webinars, see our series of related Zoom and Citrix articles.
Why this matters: A direct link to your registration Form is the simplest way to funnel traffic from any channel — email, ads, social — straight into a trackable registration count.
Capture Webinar Registrations
- When signed in to Act-On, go to Automation > Webinars.
- Click the webinar title you want.
- Obtain the Public URL, and create as many as you need.
- GoToWebinar – For GoToWebinar, navigate to Trackable Signup Form Links and click Add Link. Then hover over the name of the tracking code and click Get URL.
- Webex Event and Webinar Center – For Webex, go to Promotions > External Promotions and click Add. Then hover over the name of the tracking code, and click Get URL.
- Zoom Event Center – For Event Center, go to Promotions > External Promotions, and click Add. Then hover over the name of the tracking code, and click Get URL.
- Copy the entire URL, including the 'HTTP at the beginning and the '.htm' at the end.
- On your website, use that copied URL as a link to the registration form, something like this:
<a target="_blank" href="http://actonsoftware.com/acton/form/.../index.htm">Sign up now!</a>
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