Webinars

• Creating a Webinar Registration Form Response Page

  Manage your webinar marketing materials through Act-On's integration with Cisco Webex Events, Webex Webinars, Citrix GoToWebinar, and Zoom. To capture registration information, an Act-On Classic Form is automatically created when the webinar is scheduled in Act-On. Once the Classic Form is created, it can be edited to include additional fields or enable certain settings like a response page. Di...

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• Linking a Webinar Registration Form to Your Website

  Create marketing materials in Act-On specific to your webinar, such as a registration Form, once an event has been scheduled (Cisco Webex Event and Webinar Center) or imported (Citrix GoToWebinar/Zoom). One of the easiest ways to capture registration information is by placing a link to the webinar registration form on your website, blog, or landing page. Disclaimer: This Classic Webinar Guide a...

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• Promoting Your Webinars

  Promote your webinar in the following ways: Invitation Message – Send an invitation message to encourage your contacts to register Last Chance Message – Send a reminder message to contacts who haven't yet registered External Promotion Links – Post signup links on your websites, social media, etc., that can be tracked within Act-On Reminder Message – Send a reminder to registrants as your w...

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• Scheduling Webinar Reminders and Follow-Ups

  Industry practice is to send webinar reminders & follow-ups. Create these for each event in an Automated Program with Act-On's Webinars feature. To create a reminder or follow-up: When signed in to Act-On, go to Automation > Webinars. Click on the webinar title you want. Click New Reminder Message or New Follow-up Message. Start with a Blank Message or use a Draft, Template, or Sent Message & ...

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• Sending an Automatic Webinar Confirmation Message

  Create registration forms & confirmation emails for webinars when creating your Cisco Webex Events/Webinars or Citrix GoToWebinar event in Act-On. The auto-response confirmation message contains all the details for the webinar, including the topic, time, date, join URL, & instructions. You can send that information later in a reminder message as well, but the auto-response confirmation message ...

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• Sending an Automatic Webinar Follow-Up Message

  Create different follow-up messages for each segment of your webinar sign-up list. Once a webinar form is created, Act-On automatically sets up a webinar sign-up list with corresponding segments for 'Signed Up & Approved & Attended' and 'Signed Up & Approved & No Show'. For example, you can then send a 'Thanks for Joining Us' message to those who attended and a 'We Missed You' message to no-sho...

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• Using Variables in Webinar Templates

  There's an additional set of personalization fields that can be used in templates for emails you create from the Webinar Dashboard—invitations, last-chance reminders, follow-up messages, and so on. Disclaimer: This Classic Webinar Guide applies to Webex Webinars. For help with Zoom and Citrix GoToWebinar webinars, see our series of related Zoom and Citrix articles. Templates for Webinar-Related...

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