Webinars

• Creating a Webinar Registration Form Response Page

  Act-On integrates with Cisco Webex Events, Webex Webinars, Citrix GoToWebinar, and Zoom to help you manage your webinar marketing materials. When you schedule a webinar in Act-On, an Act-On Classic Form is created automatically to capture registration information. You can edit that Form to add fields or turn on settings like a response page - the message or page attendees see right after they s...

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• Linking a Webinar Registration Form to Your Website

  Once your webinar is scheduled (Cisco Webex Event and Webinar Center) or imported (Citrix GoToWebinar/Zoom), Act-On can generate the marketing materials you need — including a registration Form. One of the easiest ways to capture registrations is to place a link to that Form directly on your website, blog, or landing page.Disclaimer: This Classic Webinar Guide applies to Webex Webinars. For hel...

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• Promoting Your Webinars

  A webinar's turnout depends as much on the promotion around it as the content inside it. Act-On's Webinar Dashboard gives you five message types built for the different points in that promotion cycle - from the first invite to the post-event follow-up. Why this matters: Registrants who get a reminder show up more reliably, and a well-segmented follow-up (attended vs. no-show) keeps the convers...

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• Scheduling Webinar Reminders and Follow-Ups

  Sending reminders and follow-ups around a webinar is standard practice - and Act-On lets you build both as part of the Automated Program tied to that specific event, right from the Webinars feature. Why this matters: A reminder close to the event reduces no-shows, and a follow-up segmented by attendance (attended vs. no-show) lets you keep the conversation going with the right message for each...

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• Sending an Automatic Webinar Confirmation Message

  Create registration forms & confirmation emails for webinars when creating your Cisco Webex Events/Webinars or Citrix GoToWebinar event in Act-On. The auto-response confirmation message contains all the details for the webinar, including the topic, time, date, join URL, & instructions. You can send that information later in a reminder message as well, but the auto-response confirmation message ...

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• Sending an Automatic Webinar Follow-Up Message

  Create different follow-up messages for each segment of your webinar sign-up list. Once a webinar form is created, Act-On automatically sets up a webinar sign-up list with corresponding segments for 'Signed Up & Approved & Attended' and 'Signed Up & Approved & No Show'. For example, you can then send a 'Thanks for Joining Us' message to those who attended and a 'We Missed You' message to no-sho...

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• Using Variables in Webinar Templates

  There's an additional set of personalization fields that can be used in templates for emails you create from the Webinar Dashboard—invitations, last-chance reminders, follow-up messages, and so on. Disclaimer: This Classic Webinar Guide applies to Webex Webinars. For help with Zoom and Citrix GoToWebinar webinars, see our series of related Zoom and Citrix articles. Templates for Webinar-Related...

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