Using Content Personalizations

Content Personalization lets you store account-wide information and reuse it across Messages, Landing Pages, and Forms. When you update a content personalization in Custom Account Settings, every asset that uses it updates automatically. This removes repetitive editing and keeps your brand content consistent.

Unlike Act-On’s other personalization features , content personalizations do not change per recipient. They act as global variables for your entire account.

When to Use Content Personalizations

Use content personalizations to store information that stays consistent for your entire organization but may need updates over time. Common examples include:

• Your office locations
• Names of team members in fixed roles (such as your executive team)
• The current year, for copyright notices or global footer content

Example

If you use your CEO’s name in Messages and Landing Pages, create one content personalization mapped to the current CEO’s name. For example:

{{AccountCustom.CEO}}

When the CEO changes, update the value in Custom Account Settings. Every asset using {{AccountCustom.CEO}} updates automatically.

Instructions

Create a Content Personalization

Admins can create or edit content personalizations using the steps below:

1. Go to Settings › Other Settings › Custom Account Settings › Content Personalizations.
2. Click + Add personalization.

3. Enter a Content Name.

   Heads up! You cannot change a Content Name after you save it.
4. Under Displayed Content, enter the text you want Act-On to display whenever this personalization appears in your content.
5. Click Add to save your personalization.

Edit or Delete a Content Personalization

1. Hover over the personalization you want to update.
2. Click Edit to update the displayed content.
   • The Content Name cannot be edited. Create a new personalization if you need a different name.

3. Click Delete to remove the personalization.