Landing Page URLs are generated in the Landing Page composer, without the involvement of your IT or development team. Use the default public URL, generate an SEO-friendly URL, or a short URL. You can also create new URL groups, each group having different public, SEO-friendly & short URLs.
Access Public URLs
- Go to Content > Landing Pages & find the Landing Page you want.
- Then...
- EITHER hover over it & click Edit.
- In the Settings tab, URLs are in the Public URL Manager area.
- For legacy Landing Pages, in the Properties tab, URLs are in the Displayed URLs area.
- OR in the list, click the Landing Page name & in the Details tab, under Settings, click Manage URLs:
- EITHER hover over it & click Edit.
- Use the default Public URL, generate an SEO-Friendly URL, a Short URL, or add new URL groups.
Add URL Groups
One purpose of multiple URLs is to enable tracking of the source of your visitors. For instance, you could reserve URL Group A for Social Media campaign A, or URL Group B for online banner ad B. Visitors could be coming into either URL, and the Act-On Landing Page report will break down the statistics independently for each URL group.
- Go to the Public URL Manager area as explained above, & at the top right, click '+' Add URL group.
- Enter a name for the URL group & click Create URL group.
- A new Public URL is available under the new URL group name. You can add SEO-friendly & short URLs as explained below.
For legacy Landing Pages:
- Go to the Displayed URLs area as explained above, & at the top right, click '+' Add Public URL.
- Enter a name for the URL group & click
- A new Public URL is available under the new URL group name. You can add SEO-friendly & short URLs as explained below.
SEO-Friendly URLs
An SEO-friendly URL enables you to customize the text within your Landing Page's URL to make it "human readable," which is one aspect used for SEO scoring. For example:
This enables search engines to parse keywords in your Landing Page URLs, which can help improve your page's ranking in search results for those keywords.
- Go to the Public URL Manager area as explained above.
- Under Default (or your URL group name) on the right of SEO-Friendly URL, click Setup.
- In Custom URL slug, enter a descriptive phrase or sentence that appends to the end of your SEO-friendly URL (alphanumeric characters only; validity shows on the right). The URL is previewed below.
- Click Create. Confirmation appears & your SEO-friendly URL is available.
For legacy Landing Pages:
- Go to the Displayed URLs area as explained above.
- Point to Default (or your URL group name) & on the right, click
- On the right, click + SEO Friendly URL, enter the descriptive phrase (only alphanumeric characters available), & click
- Your SEO-friendly URL is available in the Displayed URLs area.
Short URLs
If you have connected a Bitly account to Act-On, you can generate a shortened Landing Page URL. This is more conducive to social sharing and situations where customers need to manually type in a URL (eg, from a printed brochure).
- Go to the Public URL Manager area as explained above.
- Under Default (or your URL group name) on the right of Short URL, click Setup.
- In the dialog that appears, click Setup.
- Confirmation appears & your short URL is available.
For legacy Landing Pages:
- Go to the Displayed URLs area as explained above.
- Point to Default (or your URL group name) & on the right, click
- On the right, click + Short URL.
- Your short URL is available in the Displayed URLs area.
For a Landing Page to appear in a search engine, it must first be indexed by a web crawler. For the web crawler to find your page, your website must contain a link to the Landing Page. (In other words, you must publish the link.)
If you have a Custom Marketing Domain, your Landing Pages will reflect your brand URL. Your web administrator can control how your Act-On Landing Pages are indexed by creating a sitemap, a robots.txt file, and using SEO audit tools with major search engines such as Google Search Console.
If you do not have a custom marketing domain set up, your pages will show in search results from the domain actonsoftware.com. (This is one reason we highly suggest creating a Custom Marketing Domain!) Act-On does not create or submit sitemaps to Google, but does block activity from web crawlers from showing as page views.
For more information, you may wish to review Google's SEO Starter Guide.
Unpublished (Disabled) Landing Page URLs
When you unpublish a Landing Page (disable for legacy Landing Pages), you can set it to redirect to the URL of your choice. See this page for more information.