Landing Page Public URLs
There is no distinction between 'draft' versus 'published' with landing pages, unlike some other platforms. In Act-On, as soon as the Save button is clicked within the editor, your page is live and is accessible through the landing page public URL.
- Click Content > Landing Pages
- Locate the landing page and click the drop-down arrow > Edit
- From the Properties tab, you can access the Public URL
In the Properties tab, you have the option to generate a new URL, a short URL, or an SEO-friendly URL.
Each standard landing page URL generated by the system can be paired with a short URL or an SEO-friendly URL -- they are grouped together in this way. For instance, by default, you may generate a single short URL and an SEO-friendly URL to complement the default landing page URL, but to generate a new short URL or SEO-friendly URL you would need to generate a new URL (creating a new group).
The purpose of multiple URLs is to enable tracking the source of your landing page's visitors. For instance, you could reserve URL Group A for Social Media campaign A, or URL Group B for online banner ad B. Visitors could be coming into either URL, and the Act-On landing page report will break down the statistics independently for each URL group.
If you have connected a Bitly account to Act-On, you can generate a shortened landing page URL. This is more conducive to social sharing and situations where customers need to manually type in a URL (eg. from a printed brochure).
An SEO-friendly URL enables you to customize the text within your landing page's URL. This makes your URL "human readable," which is one aspect used for SEO scoring.
Unpublished Landing Pages
If you unpublish a landing page, you can set it to redirect to the URL of your choice. See this page for more information.