Overview & Composing

• Landing Page Composer Overview

  A Landing Page is where a visitor “lands” after they click a link in an email. The Landing Page Composer includes many features to make your marketing life easier. Templates Create Your Own Templates Save a Landing Page as a template directly from your editing session. With the Save As Template option, you can select which folder in the template listing you want to save to. Use Act-On's Stock T...

  Read Article →

• Landing Page Manager & Templates Catalogs

  Landing Page ManagerFind your Landing Pages & templates efficiently by organizing them in the Landing Page Manager.Go to Content > Landing Pages.Tabs at the top left access the Templates used for creating Landing Pages and the Landing Pages themselves. Both work in the same way, with the manager pane (on the left) filtering the main list in the center:When first accessed, All landing pages are ...

  Read Article →

• Landing Page Styling Overview

  In the Design tab of the Landing Page composer, click Edit Page Properties in the upper right corner to define the default dimensions and styling of your Landing Page: Layout DimensionsControl the width of your Landing Page. A good starting point is 940px, or for a wider view 1170px. Spacing > Customize Define the space around the specified element outside of the border: Top, Bottom, Left, an...

  Read Article →

• Landing Page Properties and SEO

  Enter the high-level information for your legacy Landing Page, create URLs, and edit your SEO title and description meta tags in the Properties tab of the legacy Landing Page composer.Information in this article is about legacy Landing Pages. See SEO & Social Share Settings for relevant information about emails created in the Landing Page Composer.General PropertiesTitleMake sure it's descripti...

  Read Article →

• Landing Page Content Blocks

  A Landing Page in Act-On is built by dragging content blocks onto the page — no code required. Each block type (Rich Text, Image, Form, Video, and more) has its own settings, and knowing what each one does helps you build pages faster and avoid guessing. Why this matters: The right content block makes a page easier to build and easier to maintain later. Using a Custom Content block when a nativ...

  Read Article →

• Hide Elements on Mobile or Desktop

  You can hide Landing Page blocks or sections when viewed in mobile or desktop views, to optimize your content designs for any device. To hide an element from certain devices: Edit the desired Landing Page and go to the Design tab. Click the block element to hide, or select Row Settings to hide an entire section. Click Hide In Desktop (monitor icon) or Hide In Mobile (phone icon) in the upper r...

  Read Article →

• Embed a Video in a Landing Page

  Video is a great way to add engaging content to your Landing Page, and it can help drive loyalty and conversion. Using the Video block within the Landing Page composer, you can quickly embed videos into your pages. To get started, Videos must be hosted on an online platform such as YouTube or Vimeo and be publically accessible. Instructions YouTube Find your video on YouTube Click Share, then ...

  Read Article →

• How to Add a Favicon to your Act-On Landing Pages

  What is a Favicon? A favicon (short for "favorite icon") is an icon typically displayed in a browser tab & helps users quickly identify a website visually without needing to read the site name. Adding a favicon is a simple way to further your client's brand & Act-On makes it easy for you to add your company's favicon to your Landing Pages. Add Your Favicon in 3 Easy Steps:  Navigate to Content...

  Read Article →

• Using Anchors in Landing Pages

  Anchors are destinations for links and are frequently used to send users directly to specific sections within content, reducing the amount of scrolling that users need to do.    Long-format content, like newsletters, can benefit from using lists of links to different sections by making it easier and quicker for users to pinpoint content that captures their attention. Anchor links are not suppor...

  Read Article →

• Create a Landing Page From an Email

  Already sent an email you're happy with? You can turn it into a Landing Page without rebuilding anything - Act-On reuses the same content and design. This is a popular way to archive newsletters or make a one-off email message available to visitors on your website. Why this matters: Reusing an email as a Landing Page saves you from recreating the same content twice, and it gives you a shareabl...

  Read Article →

• Landing Page Public URLs

  Landing Page URLs are generated in the Landing Page composer, without the involvement of your IT or development team. Use the default public URL, generate an SEO-friendly URL, or a short URL. You can also create new URL groups, each group having different public, SEO-friendly & short URLs.Access Public URLs Go to Content > Landing Pages & find the Landing Page you want. Then... EITHER hover ove...

  Read Article →