Overview & Composing

• Landing Page Composer Overview

  A Landing Page is where a visitor “lands” after they click a link in an email. The Landing Page Composer includes many features to make your marketing life easier. Templates Create Your Own Templates Save a Landing Page as a template directly from your editing session. With the Save As Template option, you can select which folder in the template listing you want to save to. Use Act-On's Stock T...

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• Landing Page Manager & Templates Catalogs

  Landing Page ManagerFind your Landing Pages & templates efficiently by organizing them in the Landing Page Manager.Go to Content > Landing Pages.Tabs at the top left access the Templates used for creating Landing Pages and the Landing Pages themselves. Both work in the same way, with the manager pane (on the left) filtering the main list in the center:When first accessed, All landing pages are ...

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• Landing Page Styling Overview

  In the Design tab of the Landing Page composer, click  Edit Page Properties in the upper right corner to define the default dimensions and styling of your Landing Page: Layout DimensionsControl the width of your Landing Page. A good starting point is 940px, or for a wider view 1170px. Spacing > Customize Define the space around the specified element outside of the border: Top, Bottom, Left, an...

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• Landing Page Properties and SEO

  Enter the high-level information for your legacy Landing Page, create URLs, and edit your SEO title and description meta tags in the Properties tab of the legacy Landing Page composer.Information in this article is about legacy Landing Pages. See SEO & Social Share Settings for relevant information about emails created in the Landing Page Composer.General PropertiesTitleMake sure it's descripti...

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• Landing Page Content Blocks

  Building a Landing Page is as simple as dragging content blocks onto the main page area in the Design tab of the Landing Page composer. Rich Text As the most versatile content block within Act-On, the Rich Text block allows you to create text, insert pictures, link to documents and forms, and much more. Click a text section within your landing page to open the Rich Text editor, or drag the Rich...

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• Hide Elements on Mobile or Desktop

  You can hide Landing Page blocks or sections when viewed in mobile or desktop views, to optimize your content designs for any device. To hide an element from certain devices: Edit the desired Landing Page and go to the Design tab. Click the block element to hide, or select Row Settings to hide an entire section. Click Hide In Desktop (monitor icon) or Hide In Mobile (phone icon) in the upper r...

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• Embed a Video in a Landing Page

  Video is a great way to add engaging content to your Landing Page, and it can help drive loyalty and conversion. Using the Video block within the Landing Page composer, you can quickly embed videos into your pages. To get started, Videos must be hosted on an online platform such as YouTube or Vimeo and be publically accessible. Instructions YouTube Find your video on YouTube Click Share, then ...

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• How to Add a Favicon to your Act-On Landing Pages

  What is a Favicon? A favicon (short for "favorite icon") is an icon typically displayed in a browser tab & helps users quickly identify a website visually without needing to read the site name. Adding a favicon is a simple way to further your client's brand & Act-On makes it easy for you to add your company's favicon to your Landing Pages. Add Your Favicon in 3 Easy Steps:  Navigate to Content...

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• Using Anchors in Landing Pages

  Anchors are destinations for links and are frequently used to send users directly to specific sections within content, reducing the amount of scrolling that users need to do.    Long-format content, like newsletters, can benefit from using lists of links to different sections by making it easier and quicker for users to pinpoint content that captures their attention. Anchor links are not suppor...

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• Create a Landing Page From an Email

  Once you create or send an email in Act-On, you can create a Landing Page using the same email. This is a popular option for archiving newsletters or making general email messages available to your website prospects. This is possible for emails created in the Email Composer & legacy emails: Landing Pages created from Legacy emails are edited with the Legacy Landing Page Composer. Landing Pages...

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• Landing Page Public URLs

  Landing Page URLs are generated in the Landing Page composer, without the involvement of your IT or development team. Use the default public URL, generate an SEO-friendly URL, or a short URL. You can also create new URL groups, each group having different public, SEO-friendly & short URLs.Access Public URLs Go to Content > Landing Pages & find the Landing Page you want. Then... EITHER hover ove...

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