Act-On's integration with Salesforce allows marketing and sales users to send Act-On email messages from within the Salesforce platform.
After creating email templates for use by the sales team, you can enable them in Salesforce. Sales users can then easily send their individual leads and contacts marketing-approved content. The email message will come directly from the sales user or owner of the record rather than a generic sender.
To do this in your Salesforce CRM-enabled Act-On:
- Create the email templates
- Create an email template folder that's enabled for sales users
- Add the email templates to the folder
...as described in Provide Email Templates for Your Sales Team.