Website Prospector & Sales Alerts

Website Visitor Tracking Features in Act-On

Who is visiting your web pages? And what are they viewing? These are two of the biggest questions that many digital marketers look to answer. Act-On offers a comprehensive suite of features to help you identify your web visitors' behavior and then use that data to target your marketing activities. Getting Started To set up website tracking in Act-On, you first need to install the Beacon Tracker...
Read Article →
Visitor Tracking FAQs

How does Act-On track visitors? Act-On’s Beacon Tracker drops a cookie into the browser when a visitor loads a page. The cookie stays in the browser and tracks the visitor’s activity as they click around the site. Every browser gets its own cookie, so a cookie on their phone’s browser will track activity from their phone, while the cookie on their desktop browser will track activity from their ...
Read Article →
Website Visitors Summary Report

See your recent web traffic history at a glance, including website tracking data by month & the current month to date in the Website Visitors Summary Report. Go to Reports > Website Visitors: People visiting - the sum of counts of unique email addresses (known visitors at the time the report was first refreshed for that day) and unique cookie IDs (anonymous visitors at the time the report wa...
Read Article →
Website Prospector - The Pages Visited Report

Go to Inbound > Website Prospector & choose Pages Visited view from the drop-down at the top center. This view lets you understand the number of pages visited over time, which pages are most visited, and which pages have been visited most recently. You can also drill down to see the known and unknown prospects who are on your site right now and in the recent past. For the Companies Visiting vie...
Read Article →
Website Prospector - The Companies Visiting Report

Go to Inbound > Website Prospector & choose Companies Visiting from the drop-down at the top center: This view lets you understand who is visiting your site, how they got there, and where they’re coming from. You can research the companies visiting your site anonymously, drill down into the known prospects, and see what they’re interested in. For the Pages Visited view, see The Pages Visited R...
Read Article →
What are Known vs. Anonymous website visitors?

Identify marketing prospects and customers directly in the Companies Visiting report in Website Prospector. Known prospects have an email address associated with them in Act-On They've either submitted their email in a form or clicked on a link in an Act-On email Their website behavior will be tied to their email as long as they have the Act-On tracking cookie in their browser Anonymous p...
Read Article →
Setting up Customer and ISP Names in Website Prospector

Apply filters for types of website visitors to improve visibility in the Companies Visiting section of the Website Prospector report. Filter by internet service provider (ISP) & current customers. Managing ISP Names When possible, Act-On identifies an anonymous visitor's company based on the anonymous prospect’s IP address. If the company can’t be identified, the general ISP carrier name will b...
Read Article →
How can I see which prospects have converted to known?

To view Known Prospects in the Website Prospector, go to Inbound > Website Prospector > Known Prospects: To find out how a prospect was converted (Form submission vs. email click), click any contact's email address to view their activity history. Use the Website Prospector Daily Report for a daily report of actionable information from the prior days' visits.
Read Article →
Content Settings for the Website Prospector Report

Filter your Website Prospector report view & maximize your results for superior prospecting allowing sales users to reach both active and potential prospects quickly to help close more deals. The Website Prospector report contains numerous customization options, including filters based on assigned prospects and relevant anonymous site prospects. Studies show that contacting a prospect within 24...
Read Article →
Filtering Domains on the Website Prospector Report

Filter the website domains that display in your Website Prospector report: Go to Inbound > Website Prospector > More (top right) > Domain Filters. If you placed your Beacon Tracking code on multiple websites or blogs, this report will contain the website prospect traffic from all of them: To report on the traffic to specific domains, enter *company* to capture all domain types (such as ....
Read Article →
Adding Web Page Names

Use Manage Web Page Names to make your Website Prospector Report more user-friendly and easier to read by giving descriptive names to your pages. The Website Prospector report identifies your beaconed web pages by their URLs by default. Go to Inbound > Website Prospector > More (top right) > Page Names to see the list of all URLs ever visited for any page that has the Act-On tracking beacon. ...
Read Article →
Setting Up Website Prospector Alerts

Automatically send an email alert to any Act-On user when a specific prospect navigates to your site. This key component of the Website Prospector report is useful for sales reps to see when known prospects from their assigned territory are on your site. You can even add a condition for a specific page (eg, your pricing page). Admin and Marketing Users Go to Inbound > Website Prospector Alerts...
Read Article →
Website Prospector Daily Digest Overview

The Daily Digest email includes key actionable information about the previous day's website visitors. Click on Inbound > Website Prospector > More > Digest Emails to activate this function for your Act-On account, and for other Act-On accounts if you are an administrator. Act-On will send the email reports shortly after midnight. Basic Uses Know who has visited your site in the past day – The...
Read Article →
Website Visitor Email Alerts and Daily Digest

Track website behavior to understand if your content & web flows are working as intended with daily digest emails. Your website is the face of your brand – the channel most prospective customers use to find out who you are and how you can help them. It's likely one of your top expenses. Requirements The following setup requirements must be complete for your Website Prospector to successfully tr...
Read Article →
Downloading Visits Data

Download visits data from the Website Prospector report to consume the report’s data in your own analytics tool, create further visualizations, or perform other analyses beyond what may be available in the native report. Download the Data Go to Inbound > Website Prospector. Select the time period you want at the top of the report: Click More > Export Visits. Depending on the size of the ret...
Read Article →
Creating a Public Website Prospector Report

Make the Website Prospector report available to company executives, sales reps, or anyone else without giving them access to other information in your Act-On account. To share a Website Prospector report publicly: Go to Inbound > Website Prospector > More (top right) > Public URL. A URL similar to this is available: http://abccompany.com/acton/beacon/x...?a=0&k=1234567 To optionally enable pas...
Read Article →
Resending the Daily Visitor Report Email

Act-On can send a daily email to visitors to your website. Marketing users can send this report both manually and automatically. To add individual email addresses to automatically receive the Website Prospector Daily Report email: Go to Inbound > Website Prospector > More (top right) > Digest Emails. Click any of the Marketing Users or Sales Users. Select the Enable Website Prospector Daily Di...
Read Article →
Why does the Website Prospector only show my home page?

We can't see what web pages our contacts are visiting! If the Website Prospector is not reporting specific web pages that a visitor accessed, this indicates a problem that can be fixed with the help of your webmaster: You may be using an old version of the Act-On Beacon code. Ask your webmaster to check if your code looks like this: If it is similar to this, you will need to update your code...
Read Article →
Why does the Website Prospector report a different number of pageviews than Google Analytics?

Different Tools For Different Purposes You may find that Act-On’s website reporting does not always match your data in Google Analytics (or another web analytics platform). Act-On and Google Analytics calculate pageviews differently because they are designed for different purposes. Companies often use another web analytics tool alongside Google Analytics to audit their web analytics reports for...
Read Article →