Website Prospector & Sales Alerts

Website Visitor Tracking Features in Act-On

Who's visiting your web pages, and what are they looking at? Act-On's website tracking features answer both questions, and let you turn that visitor data into targeted follow-up - alerts for sales, segments for marketing, and reports that show what's working. Why this matters: Knowing which pages a contact visited turns anonymous website traffic into a signal you can act on - whether that's al...
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Visitor Tracking FAQs

Cookies, cookie-crossing, a Contact Report that suddenly looks wrong -- visitor tracking raises a lot of questions once you dig into the details. Here are answers to the ones we hear most often. Why this matters: Understanding how Act-On's tracking actually works helps you trust the data in your Contact Reports, and avoid the most common gotcha -- cookie-crossing -- that makes activity look wr...
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Website Visitors Summary Report

The Website Visitors Summary Report gives you a fast read on your recent website tracking data - who's visiting, whether you know who they are, and how many convert - broken out by month, plus the current month to date. Why this matters: Traffic without context is just a number. This report separates known visitors from anonymous ones and shows how many convert, so you can tell whether your si...
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Website Prospector - The Pages Visited Report

The Pages Visited report shows which pages on your site are getting traffic, when, and from whom -- so you can see not just that someone visited, but what they were looking at. Why this matters: Knowing which pages draw the most repeat visits -- and from which known prospects -- tells you where to focus follow-up outreach, and which content is actually pulling people deeper into your site. Go ...
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Website Prospector - The Companies Visiting Report

The Companies Visiting report shows you who is browsing your website, even before they've filled out a form. You can research anonymous visitors by company, drill into your known prospects, and see exactly which pages and search terms are drawing interest. Why this matters: Anonymous traffic is often the earliest signal you get that a company is in-market. Spotting the right companies here -- ...
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What are Known vs. Anonymous website visitors?

Identify marketing prospects and customers directly in the Companies Visiting report in Website Prospector. Known prospects have an email address associated with them in Act-On They've either submitted their email in a form or clicked on a link in an Act-On email Their website behavior will be tied to their email as long as they have the Act-On tracking cookie in their browser Anonymous p...
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Setting up Customer and ISP Names in Website Prospector

Not every visitor to your website is a genuine prospect. Some traffic comes from internet service providers picking up anonymous visits, and some visitors are already your customers. Website Prospector lets you filter both types out, keeping the Companies Visiting section focused on the unknown-company traffic that's actually worth chasing. Why this matters: Without these filters, your Compani...
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How can I see which prospects have converted to known?

To view Known Prospects in the Website Prospector, go to Inbound > Website Prospector > Known Prospects: To find out how a prospect was converted (Form submission vs. email click), click any contact's email address to view their activity history. Use the Website Prospector Daily Report for a daily report of actionable information from the prior days' visits.
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Content Settings for the Website Prospector Report

Filter your Website Prospector report view & maximize your results for superior prospecting allowing sales users to reach both active and potential prospects quickly to help close more deals. The Website Prospector report contains numerous customization options, including filters based on assigned prospects and relevant anonymous site prospects. Studies show that contacting a prospect within 24...
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Filtering Domains on the Website Prospector Report

Filter the website domains that display in your Website Prospector report: Go to Inbound > Website Prospector > More (top right) > Domain Filters. If you placed your Beacon Tracking code on multiple websites or blogs, this report will contain the website prospect traffic from all of them: To report on the traffic to specific domains, enter *company* to capture all domain types (such as ....
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Adding Web Page Names

Use Manage Web Page Names to make your Website Prospector Report more user-friendly and easier to read by giving descriptive names to your pages. The Website Prospector report identifies your beaconed web pages by their URLs by default. Go to Inbound > Website Prospector > More (top right) > Page Names to see the list of all URLs ever visited for any page that has the Act-On tracking beacon. ...
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Setting Up Website Prospector Alerts

Website Prospector Alerts send an email to any Act-On user the moment a specific prospect lands on your site. It's a key piece of the Website Prospector report, and it's especially useful for sales reps who want to know the second a prospect from their territory shows up - down to a specific page, like your pricing page.Why this matters: A prospect browsing your site right now is a prospect you...
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Website Prospector Daily Digest Overview

The Daily Digest email includes key actionable information about the previous day's website visitors. Click on Inbound > Website Prospector > More > Digest Emails to activate this function for your Act-On account, and for other Act-On accounts if you are an administrator. Act-On will send the email reports shortly after midnight. Basic Uses Know who has visited your site in the past day – The...
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Website Visitor Email Alerts and Daily Digest

Track website behavior to understand if your content & web flows are working as intended with daily digest emails. Your website is the face of your brand – the channel most prospective customers use to find out who you are and how you can help them. It's likely one of your top expenses. Why this matters: If you can't see who is visiting your site and what they're looking at, you're flying blind...
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Downloading Visits Data

The Website Prospector report shows every visit to your beaconed pages, but sometimes the built-in view isn't enough - you want the raw rows in your own analytics tool, or you need a visualization the native report doesn't support. You can export that data to a CSV file and take it wherever you need it. Why this matters: Downloading the raw data means you're not limited to what the Website Pros...
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Creating a Public Website Prospector Report

Make the Website Prospector report available to company executives, sales reps, or anyone else without giving them access to other information in your Act-On account. To share a Website Prospector report publicly: Go to Inbound > Website Prospector > More (top right) > Public URL. A URL similar to this is available: http://abccompany.com/acton/beacon/x...?a=0&k=1234567 To optionally enable pa...
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Resending the Daily Visitor Report Email

Act-On can send a daily email summarizing visitors to your website. Marketing users can trigger this Website Prospector Daily Report both automatically on a schedule and manually, on demand. Why this matters: If someone missed the automatic send, joins a project mid-week, or you need a fresh copy for a meeting, resending the report on demand means you're not stuck waiting for tomorrow's automa...
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Why does the Website Prospector only show my home page?

The Website Prospector should show you every page a contact visits on your site, not just your home page. When it doesn't, it's almost always a sign that your site is running an outdated version of the Act-On Beacon tracking code, and a quick update from your webmaster resolves it. Confirm the problem If the Website Prospector is not reporting specific web pages that a visitor accessed, this in...
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Why does the Website Prospector report a different number of pageviews than Google Analytics?

If your Act-On website reporting doesn't match Google Analytics, that's expected — Act-On and Google Analytics calculate pageviews differently because they're built for different purposes. Many companies run a second web analytics tool alongside Google Analytics for exactly this reason: to audit accuracy. Act-On's Website Prospector serves a similar auditing role, and goes an extra step further...
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